Blogs

We’re all busy. There never seems to be enough time in the day to get everything done. Sound familiar?  I’ve been there—years of chasing my tail, [...]

When it comes to the 4Ps of marketing, price often gets left in the dust while product and promotion bask in the spotlight. Yet price is the [...]

Let’s talk about the one word that gets tossed around in rural sales and marketing like confetti: value.  We all love to talk about value [...]

Price pressure is as common in agri-sales as mud on your boots. If you’re not careful, it can pulverize your margins and force you into a [...]

Let’s get real: if your newsletters aren’t working, the problem isn’t the channel—it’s your content.  Too often, I see rural marketers quick to [...]

Ah, the classic marketing cliché: “We just need to raise awareness.” Or its cousin: “We just need to get our name out there more.”  Every time I [...]

The role of a trusted advisor is hallowed ground in rural sales. Many talk the talk, but few walk the walk. Becoming a trusted advisor isn’t an [...]

Here’s the thing about problems: they’re public. Pains, on the other hand, are private.  If you want to make more sales, you need to stop [...]

Here’s a truth bomb for rural sales teams: no one sells anything without someone buying.  It seems obvious, right? But too often, salespeople [...]