Communication Audit
Adblocker Plus, the most popular ad blocking app, has reached 300 million downloads worldwide. (HubSpot, 2016) (Source: https://www.hubspot.com/marketing-statistics)
- How are you measuring the efficiency and effectiveness of your marketing communications?
- What metrics or benchmarks do you use?
- Do you know if your marketing dollars are working as hard as they can be?
We undertake a comprehensive communications audit to identify what’s working and what’s not. This covers everything from internal communications and newsletter open rates to social media and advertising. We then provide a detailed report with short and long-term recommendations that provide you with a better communications toolbox. We often see wastage immediately that frees up budget to be saved or invested more effectively.
Make sure your hard-earnt dollars are being spent in the right places to get the right messages to right people at the right time. Contact us to find out how we can help you get the most from your marketing dollars.
Marketing Assessments
Only 61% of marketers believe their marketing strategy is effective. (HubSpot, 2017) (Source: https://www.hubspot.com/marketing-statistics)
We often see “hit n’ hope, spray and pray” marketing that gets no results and little payback for their owners. The usual factors causing this situation are:
– a lack of an overall marketing plan
– an absence of a shared understanding of what success looks like
– a failure to be able to measure the effectiveness of different marketing channels
People often blame marketing channels when it is the execution of that channel that determines success or not. Addressed direct mail can work effectively with a great list and unique offer. Blogging is one of the best ways to drive web traffic and improve search engine rankings so long as you write and include the correct keywords. Email marketing can be effective when you use promise-led headlines, segment your list properly and send your email at the right time of day.
Our detailed 25-point marketing assessments are comprehensive and actionable. Find out how we can help you.
