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We’re all busy. There never seems to be enough time in the day to get everything done. Sound familiar?  I’ve been there—years of chasing my tail, convinced I was being productive when, in [...]

When it comes to the 4Ps of marketing, price often gets left in the dust while product and promotion bask in the spotlight. Yet price is the single biggest determinant of profit—so why isn’t it [...]

Let’s talk about the one word that gets tossed around in rural sales and marketing like confetti: value.  We all love to talk about value propositions, but here’s the hard truth: most of us get [...]

Price pressure is as common in agri-sales as mud on your boots. If you’re not careful, it can pulverize your margins and force you into a downward spiral of discounts that lead to destruction.  [...]

Let’s get real: if your newsletters aren’t working, the problem isn’t the channel—it’s your content.  Too often, I see rural marketers quick to blame the platform when results don’t meet [...]

Ah, the classic marketing cliché: “We just need to raise awareness.” Or its cousin: “We just need to get our name out there more.”  Every time I hear this, I have to ask: “Awareness of what, [...]

The role of a trusted advisor is hallowed ground in rural sales. Many talk the talk, but few walk the walk. Becoming a trusted advisor isn’t an overnight achievement. You can’t just pop a magic [...]

Here’s the thing about problems: they’re public. Pains, on the other hand, are private.  If you want to make more sales, you need to stop focusing on problems and start uncovering pains. Why? [...]

Here’s a truth bomb for rural sales teams: no one sells anything without someone buying.  It seems obvious, right? But too often, salespeople focus so much on selling that they forget the crucial [...]

Rural marketing can be a tough gig. Recently, we asked some of you what challenges you’re struggling with most, and the responses were revealing. Three key themes stood out: How to better qualify [...]