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In times like this you need a lean and mean business machine. You have to cut all waste from your system. It’s become apparent there was a lot of fat floating around. Unnecessary business trips, [...]

Let’s not sugarcoat things here. Business and sales are going to get tougher before they get better. And the only way things get better is when we get better. When we don’t subject [...]

Some of us have got soft. We’ve become addicted to comfort, convenience and cushiness. We don’t like shocks or setbacks because we see them as threats, not opportunities. These shocks and [...]

Here in New Zealand we’ve supposedly “gone hard and gone early”. Time will soon tell (around April 6th) if we took action early enough to see a flattening of the curve in the [...]

Wow. What a week we’ve just had. Hopefully you’ve managed to catch your breath, settle in and adapt to your new normal for now in lockdown. Last week a lot of businesses faced the [...]

Now is the time to ensure your rural marketing machine is making money rather than costing you money. When times get tough the first thing to always go in the budget is marketing. And so it [...]

Panicking has never made for good, sound decisions.  From a psychological and physiological point of view, our brains freeze when facing perceived threats and fear through a flood of adrenal [...]

Rural is in bloody good shape right now. Milk payout forecast is good, meat schedule prices are at an all-time high and horticulture is still punching well above its weight. Log prices have [...]

The days of winging it are long gone. The game’s changed. What got you here won’t get you there. You are either moving forwards or backwards. There is no other way. In order to [...]

An age-old argument. A bit like chicken and egg. Which comes first: efficiency or effectiveness? I’ll declare I am firmly in the effectiveness camp. And I’ll tell you why: I see so [...]