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It kills me when I meet rural companies that are visibly under-performing in sales yet still retain such an inwardly focussed vision. They focus on operations, they focus on finance, they focus [...]

Telling the same story over and over again gets boring. It becomes tiresome for the listener and then they stop listening. That’s the concern I have with all the talk I keep hearing about [...]

When your rural marketing manager doesn’t know what he or she is doing it can get expensive. This problem is compounded by the fact that often management don’t know what they should be [...]

There’s a lot of crap content out there. My LinkedIn feed alone is full of self-promoting “look what we won” or “look what we did” humble brag types who should know better. Content like this [...]

My mission is to champion life-long learning among rural business owners using education-based sales and marketing content that teaches them and their teams how to remain relevant and be more [...]

Every business I meet is struggling with content yet sweating the technology channels it uses. It’s frustrating to watch because they are focussing on the wrong thing but there is a simple [...]

Over the years I’ve worked with some great rural marketing managers and I’ve also met some poor ones. It’s the same for most of us, a mix of good and bad. So what distinguishes the best rural [...]

My mission is to champion life-long learning among rural sales and marketing professionals using education-based content so they and their companies can be more effective, productive and [...]

Are you sick and tired of motivating your sales team? Frustrated and over why they’re not performing at a higher level despite your best efforts? Failing to engage with them with your messages [...]

Let’s talk towards this synthetic meat challenge and meet it head on, not shy away from thinking it might go away because it won’t. When it’s natural, real and as nature intended we have a real [...]