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Over the years I’ve worked with some great rural marketing managers and I’ve also met some poor ones. It’s the same for most of us, a mix of good and bad. So what distinguishes the best rural [...]

My mission is to champion life-long learning among rural sales and marketing professionals using education-based content so they and their companies can be more effective, productive and [...]

Are you sick and tired of motivating your sales team? Frustrated and over why they’re not performing at a higher level despite your best efforts? Failing to engage with them with your messages [...]

Let’s talk towards this synthetic meat challenge and meet it head on, not shy away from thinking it might go away because it won’t. When it’s natural, real and as nature intended we have a real [...]

I was eager to read this report. As eager as I am to read their much anticipated Red Meat Story (which by my best guess will be about the provenance of real meat, and rightly so because [...]

At its peak Intel was in the top 6 of the world’s most valued brands and installed in over 90% of PCs. It became so strong IBM saw it as a threat to its own brand but then came back only a year [...]