“I Just Need To Get In Front Of More Prospects…”
When your rural sales reps say this they can’t close. Instead of focussing on the close, they need to be focussing on the conversation. This is because all meaningful high purchase sales [...]
How To Segment Your Rural Customers Quickly And Easily
To grow your rural business you need to understand the buying behaviour of your customers. Having that data on hand means you can make informed decisions about which customers you should invest [...]
Is Your Rural Business Getting Better At Getting Better?
The days of winging it are long gone. The game’s changed. What got you here won’t get you there. You are either moving forwards or backwards. There is no other way. In order to [...]
Do Celebrity Endorsements Work For Rural Brands?
Using the brand equity of someone else to prop up your own can signal a weak brand or a creative team who have run out of ideas. It seems if you have little brand credibility, you can simply [...]
Have You Been Deferring Maintenance On Your Brand?
Like our homes, lives, relationships and public infrastructure, brands need to be built on strong foundations and be kept well maintained. Short term cosmetics never pay off. If you build your [...]
How NZ Ag Can Stop Getting Beaten Up
NZ Ag is always on the back foot. Despite the rhetoric from leaders in industry about how we need to tell our story better, we continue to be out-gunned by lobby groups like SAFE, PETA and [...]
