Rural Marketing

Value add is a term tossed around so much it’s become meaningless and tiresome. People use it in the hope it will excuse them from the cognitive challenge of deeper thinking and problem solving. [...]

“Marketing are cost centres and sales are profit centres.” We’ve all heard this one right? When I look at this statement it’s generic but also contains some truth. Over the years I’ve seen [...]

Some of the best talent I have been privileged to work with run their own businesses because they are good enough which means they can. Only the good ones survive. The great thing about working [...]

Last week marked my 7th Fieldays and it got me wondering. How effective is it as a marketing and sales channel? Is it the lazy option i.e. build it and hope they will come or is it the smartest [...]

If every one of us has different DNA, why do we insist that our Ag companies have to share one central story? I’m witnessing an abuse of storytelling and have to admit to becoming a bit [...]