Category: <span>Rural Sales</span>

In Rural Marketing, Rural Sales, Rural Strategy

Posted June 23, 2017

NZ National Fieldays: Is It Working For You?

Last week marked my 7th Fieldays and it got me wondering. How effective is it as a marketing and sales channel? Is it the lazy option i.e. build it and hope they will come or is it the smartest [...]

By St John

In Rural Marketing, Rural Sales, Rural Strategy

Posted June 14, 2017

Is One NZ Ag Story Too Simplistic?

If every one of us has different DNA, why do we insist that our Ag companies have to share one central story? I’m witnessing an abuse of storytelling and have to admit to becoming a bit [...]

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