Rural Strategy

Let’s assume you’re making the same top-line revenue you did last year and the year before that. Your margins and costs are getting tighter and you can’t pass on or raise your [...]

To grow your rural business you need to understand the buying behaviour of your customers. Having that data on hand means you can make informed decisions about which customers you should invest [...]

Product training always dominates most training because there’s an innate safety in what you know, rather than what you don’t. It’s far easier to be competent and confident about a product you [...]

Rural sales teams get a lot of support from their managers but who supports the sales manager? We know high-performing sports teams are only as good as their coaches (think Graham Henry, Dick [...]

The All Blacks have a “no dick heads” policy and so should your rural business. Dealing with dickhead clients drains a disproportional amount of energy that could be invested far [...]

It’s so important to properly define your problem. Rural companies come to us saying they have a marketing problem when in fact, after some digging and diagnosis, we find it’s a [...]

Let me be controversial: marketing is and always will be a servant of sales. I can hear the cries of anguish from aggrieved marketers. But why they ask? Because marketing has always been about [...]

Poor behaviour in children is often more about bad parenting than bad kids. If you want to make more rural sales you need to learn how to relate and motivate more. I came across this amazing [...]

The Sale Experience is often over-shadowed by its cooler cousin Customer Experience (CX). This is because anything to do with “sales” has always been seen as a business that is below [...]

Facebook is designed by the best psychologists and anthropologists in the business. And if you’ve watched The Social Dilemma you now know this for sure. Sadly, it’s an addiction for [...]