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We’ve been in the privileged position to interview, teach and train hundreds of rural sales reps over the years. This means we get to see what separates the great from the good. Here are [...]

Rural reps often regard your customers as their own, referring to them as “my customers” which is a telling choice of language. Book-buying only reinforces this fact. We see this [...]

Sales is getting harder for everyone. Only 29% of people want to talk to a salesperson to learn more about a product whilst 62% will consult a search engine. 57% of the purchase decision is [...]