Media

Agrarian founder, St John Craner, is a regular media contributor and commentator across many national and rural media outletsincluding Radio New Zealand, Dairy Exporter, Farmers Weekly, AgriHQ, New Zealand Herald, Idealog, CountryWide, Newsroom, Interest.co.nz and The Gisborne Herald.

If you have a media enquiry or would like a qualified and professional media commentator to write original, thought-provoking content for your rural readers on the subject of rural marketing, rural brands or rural sales, please get in touch with us.

Below are links to recent media articles, media commentary and thought pieces:

• Gisborne Herald From The Land: Are You Helping Or Hurting Yourself? – August 2024
• Gisborne Herald From The Land: Who Is Your Hero? – May 2024
• Gisborne Herald From The Land: Battle In Your Brain – Apr 2024
• Inside Agri-Turf with Chris Biddle – The Art Of Sales Conversation – October 2023
• Keep Agile Keep Farming – Could Craft Farming Knock Supermarkets Off Their Perch? – July 2023
• North American Ag Spotlight Podcast – Rural Selling Requires a Solid Strategy & Effort to Understand Your Buyer – June 2023
• The Executive Edge with Sue Firth – Top Tips to Increase Your Sales – March 2023
• Transformed Sales with Wesleyne Whittaker – Understanding Human Behavior to Increase Your Sales with St John Craner – March 2023
• Changing The Sales Game with Connie Whitman – St John Craner – Why Psychology Is A Sales Superpower – March 2023
• Sell With Authority with Stephen Woessner – What We Can Accomplish with Human-Centered Selling, with St John Craner – March 2023
• Grind Sell Elevate with Tyzer Evans – Why Psychology Is A Sales Superpower – w/St John Craner – Feb 2023
• Bulkloads Podcast with Jared Flinn – Filling Up Your Pipeline When Freight Rates Are Low – Feb 2023
• Catapulting Commissions Sales Talk with Anthony Garcia – The Psychology of Selling: Understand Human Behavior to Make More Sales with St. John Craner – Feb 2023
• Gisborne Herald From The Land – The Battle in Your Brain – Feb 2023
• Inside Agri-Turf with Chris Biddle – The Problem With Rural Sales – Is Selling with St John Craner – Jan 2o23
• The Sales Leadership Show with Phil Gerbyshak – Signaling Buyer Safety with St John Craner – Dec 2022
• Marketing Re-Imagined: St John Craner Of Agrarian On How We Can Re-Imagine The Marketing Industry To Make It More Authentic, Sustainable, And Promote More Satisfaction – Dec 2022
• Gisborne Herald From The Land: Your Most Important Environment – Nov 2022
• Gisborne Herald From The Land: May Your Road Be Rough – Aug 2022
• Gisborne Herald From The Land: It’s About Who, Not Just How… – Feb 2022
• Trinity P3 Podcast – Managing Marketing: Marketing and Sales For Agribusiness – July 2022
• Head Shepherd Podcast – Staying Curious Rather Than Critical With St John Craner – May 2022
• Gisborne Herald From The Land: Change: Don’t Fear To…Dare To! – May 2022
• Gisborne Herald From The Land: Do Your Farm A Favour With Digital – Dec 2021
• Gisborne Herald From The Land: Time To Grow The Farmer Not Just The Farm – Aug 2021

• Gisborne Herald From The Land History Has A Habit Of Repeating Itself Feb 2020

• Gisborne Herald From The Land Why Truth Telling Beats Story Telling Sept 2019

• Gisborne Herald From The Land: Why Red Meat Is The Real Deal 29 May 2019

• Farmers Weekly Fieldays 2019: Why Value Add Is A Meaningless Concept

• Dairy Exporter March 2019: MPI Refreshes NZ Ag Story

• NZ Herald: Wairoa Farming Expo Hits A Real Buzz

• https://www.newsroom.co.nz/2018/09/17/241094/is-it-time-to-carve-up-fonterra-and-sell-it

• https://www.interest.co.nz/rural-news/93272/farmers-have-think-more-marketers-and-less-farmers-remain-relevant-and-profitable

• https://www.interest.co.nz/rural-news/93306/when-it%E2%80%99s-natural-real-and-nature-intended-we-have-real-competitive-advantage-so

• https://www.stuff.co.nz/business/farming/107040040/live-fonterra-releases-its-annual-results

• https://idealog.co.nz/venture/2015/09/why-biggest-might-not-be-best-nz-ag

• https://idealog.co.nz/design/2016/05/nz-ag-why-maoridom-alone-wont-fix-our-brand

• https://farmersweekly.co.nz/topic/opinion/view/pulpit-disruption-becoming-new-normal

• https://agrihq.co.nz/topic/opinion/view/opinion-brand-new-tactics-needed

• https://www.radionz.co.nz/news/rural/251976/some-farmers-‘fear’-new-technology

• https://www.interest.co.nz/rural-news/93532/st-john-craner-says-new-zealand-should-be-nation-foodies-what-we-produce-should

• http://stoppress.co.nz/news/agencies-rural-research-blasts-few-stereotypes-out-water

• https://www.radionz.co.nz/news/rural/133110/role-of-rural-women-underestimated-survey

• S Craner Tech Disruption Dairy Exporter