Educate to Dominate: How Knowledge Drives Market Leadership
Rural marketing can be a tough gig. Recently, we asked some of you what challenges you’re struggling with most, and the responses were revealing. [...]
Blogs
Shaping Better Conversations: Perfect the Implication Question for Rural Sales Wins
Have you mastered the art of the implication question? If not, you’re leaving money—and opportunities—on the table. In rural sales, it’s easy to [...]
Turning Price Shoppers into Value Buyers in Rural Sales
Every rural salesperson knows this classic line: “I’m just after a price right now.” It’s the verbal equivalent of hitting a brick wall. But [...]
From Cold Call Dread to Warm Engagement: Harness the Serve to Sell Mindset
What’s the first thing that flashes through your mind when an unknown number pops up on your phone? Chances are, it’s something like this: [...]
Counterintuitive Questions: The Game-Changer for Rural Sales Strategies
In rural sales, doing what everyone else does is the fastest way to blend in—and get ignored. The secret to standing out? Being counterintuitive. [...]
Ask Better, Serve and Sell Better: The Power of Questions in Rural Sales
If there’s one skill—one single skill—that can take you from mediocre to magnificent in rural sales, it’s the art of asking great questions. Not [...]
What The Demise of Australian Rugby Can Teach You About Rural Sales Effectiveness
Flying back from a recent sales training trip in Australia I found a great documentary on the plane called Gold Digger by first time journalist [...]
How Not to Die a Slow Death in the World of Rural Marketing
There is one word that is a slow-death march when it comes to the effectiveness and ROI of your rural marketing. And I see it all the time. The [...]
Rural Sales Managers: Why You Need To Stop Managing By Spreadsheet
Your rural sales team are people not resource units. Like high-performance sports coaches, you need to know what makes each member of your team [...]
