What The Demise of Australian Rugby Can Teach You About Rural Sales Effectiveness
Flying back from a recent sales training trip in Australia I found a great documentary on the plane called Gold Digger by first time journalist [...]
Blogs
How Not to Die a Slow Death in the World of Rural Marketing
There is one word that is a slow-death march when it comes to the effectiveness and ROI of your rural marketing. And I see it all the time. The [...]
Rural Sales Managers: Why You Need To Stop Managing By Spreadsheet
Your rural sales team are people not resource units. Like high-performance sports coaches, you need to know what makes each member of your team [...]
The Trouble With Being A “Trusted Advisor”
We all know sales people who use every other word under the sun to describe their core role, except for the word “sales”. The reasons [...]
The 3 Things You Have To Give Up To Be Great At Rural Sales
Our strengths as rural sales people can often be our biggest weaknesses. Yet too often we lack the self-awareness to see this until it’s pointed [...]
5 Ways To Sell Your Sales Team on CRM
When selling CRM to rural sales teams, rural companies forget these same people are professionals who sell for a living so they need to be [...]
The One Critical Missing Ingredient That Is Robbing You Of Real Rural Sales Success
When I ask my students “What is the most important part of the sales process?” they always enthusiastically answer: the product or service they [...]
Why Are You Watering The Concrete?
You see it all the time. You take your dog for a walk and there’s your next door neighbour diligently watering their lawns, except that half of [...]
“We Don’t Focus on Our Competition…”
When I hear rural businesses utter these words I know they are living in La La Land. Your potential customers don’t ignore your competition so [...]
